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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?

A) Top exit pages report
B) Top landing pages report
C) Site overlay report
D) Funnel visualization report

2. You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

A) Placement tool
B) Traffic Estimator
C) Search Terms Report
D) Keyword tool

3. Which of the following is a policy that defines guidelines for what you can and cannot advertise or promote?

A) Link
B) Quality
C) Content
D) Editorial and format

4. Mary has a Google AdWords account, and she feels that her Google AdWords aren't performing well. Mary wants to make adjustments to her ad, to get more clickthroughs to her website. Which of the following optimizations is likely to help Mary increase her clickthrough rate?

A) Mary should focus on ad quality and use negative keywords, to eliminate extra impressions.
B) Mary should create multiple campaigns, and track the performance of each campaign.
C) Mary should stop using an image ad and use a text ad only, in Google search.
D) Mary should focus on her website by adding content.

5. You manage multiple accounts for Google AdWords as part of your SEO business. You have two assistants who help you manage the accounts through sub-My Client Centers. Because this part of your business has been growing, you have hired a third assistant and created a third My Client Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?

A) From the new sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved from, and then Save Changes.
B) From the sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
C) From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
D) Accounts cannot be moved between sub-MCCs.

Solutions: