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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?

A) Run the website optimizer
B) Run Google Analytics
C) Add more keywords
D) Increase the cost-per-click bids

2. Marsha has added the Google Analytics tracking code to her website and she wants to view the source of her web page to see that the code is installed properly. Where should the tracking code be in the source code of her web page?

A) Directly after the </title> tag of her page
B) Directly before the </head> tag of her page
C) Directly before the </body> tag of her page
D) Directly after the </body> tag of her page

3. You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet?

A) var google_conversion_value
B) var google_conversion_language
C) var Google_conversion id
D) var google_conversion_format

4. In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords?

A) You can see the details on your Keywords tab.
B) You can see the details on the Networks tab.
C) You can see the details on your Account Performance Tab.
D) You can have the report emailed to you in .csv format.

5. Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?

A) Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.
B) Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.
C) Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.
D) Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.

Solutions: