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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Cloud Personalization Fundamentals | - Core concepts of personalization - Platform architecture and components |
| Measurement and Optimization | - Performance optimization strategies - Reporting and analytics |
| Data and Audience Management | - Data collection and ingestion - Segmentation and audience building |
| Personalization and Campaign Execution | - Experience and content personalization - Campaign setup and delivery |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
- A. Promotion
- B. Survey
- C. Recipe
- D. Attribute
Correct Answer: A,C 🗳️
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Which data feed integrates external system data into a user's profile leveraging identity attributes?
- A. User Feed
- B. Interaction Feed
- C. Identity Feed
- D. Catalog Feed
Correct Answer: A 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
Which development language is used to code the sitemap?
- A. jQuery
- B. Python
- C. Javascript
- D. Ampscript
Correct Answer: C 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
- A. The option to exclude anonymous fields on a segment export
- B. The option to send segment date to Marketing Cloud
- C. The option to include all custom fields on a segment export
- D. The option to include built-in fields on a segment export
Correct Answer: C 🗳️
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What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
- A. Profile, insight, understand, act, analyse
- B. Know, understand, personalise, engage, analyse
- C. Identify, understand, decide, act, analyse
- D. Data-in, understand, engage, data-out, analyse
Correct Answer: C 🗳️
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