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Google adwords-display Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Measurement and Optimization | 20% | - Key metrics and reporting - Optimization techniques - Conversion tracking - Identifying and resolving issues |
| Topic 2: Introduction to Google Display Network | 15% | - Campaign objectives and use cases - Reach and scale across platforms - Core concepts and benefits |
| Topic 3: Ad Formats and Creation | 20% | - Ad creative best practices - Responsive Display Ads - Compliance and policies - Uploaded image and HTML5 ads |
| Topic 4: Bidding and Budget Management | 20% | - Manual bidding options - Automated bidding strategies - ROI and performance goals - Budget allocation and pacing |
| Topic 5: Targeting and Audience Solutions | 25% | - Contextual and placement targeting - Audience targeting methods - Remarketing and similar audiences - Demographic and geographic targeting |
Google Display Exam Practice Test Sample Questions:
Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?
- A. The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
- B. The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
- C. The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
- D. The higher a keyword's Quality Score, the lower the price you pay for each.
Correct Answer: A 🗳️
What is the size of the expanded background image required for expandable click-to-play YouTube Video Ad?
- A. 300x35
- B. 50x50
- C. 300x225
- D. 950x500
Correct Answer: D 🗳️
You are a consultant to Mary's company for her Google AdWords account. Mary would like to target ads for YouTube, but she does not want to create a new YouTube account for advertising. Since you are the Google AdWords and YouTube advertising consultant, what advice would you offer to Mary in this scenario?
- A. Mary will need to create a YouTube account for her company in order to purchase ads on Y ouTube.
- B. Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube.
- C. Mary can use your YouTube account for her company in order to get her ads on YouTube.
- D. Mary does not need to open a YouTube account as Google AdWords already appear on YouT ube.
Correct Answer: B 🗳️
Examine the image below:
Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color green?
- A. In video overlay
- B. In stream video
- C. Image ad
- D. Banner ad
Correct Answer: B 🗳️
Examine the image below: What tool is being used in the image?
- A. Dynamic Logic
- B. YouTube Insight
- C. Google AdWords Reporting
- D. Google Analytics
Correct Answer: B 🗳️
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