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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration and Governance | 20% | - Monitor system health and troubleshooting - Understand compliance and security considerations - Implement data governance policies - Configure system settings and preferences - Manage user roles and permissions - Manage integrations with Marketing Cloud |
| Topic 2: Audience Management | 16% | - Use profile attributes and engagement scoring - Implement catalog-based recommendations - Configure dynamic audience membership - Create and manage segments - Build audience criteria and filters |
| Topic 3: Implementation and Configuration | 16% | - Configure campaign areas and zones - Implement JavaScript beacon and tag management - Set up data collection and event processing - Configure user and visitor authentication - Set up and configure the Web Media Manager |
| Topic 4: Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization - Describe the platform architecture and components - Explain the difference between Real-Time and Batch modes |
| Topic 5: Campaigns and Experiences | 24% | - Set up triggers and response handling - Create and test campaign variations - Build experiences using drag-and-drop editor - Configure audience targeting and segmentation - Create and manage campaigns - Implement decision logic and rules |
| Topic 6: Reporting and Analytics | 12% | - Create and customize reports - Interpret engagement and conversion data - Navigate and use the Reports dashboard - Analyze campaign performance metrics |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
What are two ways to populate the Marketing Cloud Personalization catalog?
A. ETL Feed
B. Email Pixel
C. Third-party Integration
D. Web SDK
Question 2
What are three ways segments are used in marketing cloud personalization?
A. Recommending products
B. Set goal and filtersb)
C. Creating related lists within Salesforce CRM
D. Targeting for campaigns
E. Analytics, trends and engagement
Question 3
Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?
A. Campaign author
B. Editor
C. Viewer
D. Campaign editor
Question 4
What attribute and value is passed in the event API request for returning server side campaigns?
A. Server side are always returned
B. Source = Server
C. Server side = true
D. Server Side messages = 1
Question 5
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
A. Product ETL
B. Manual segment ETL
C. External email campaign events ETL
D. Transaction ETL
Solutions:
| Question 1 Answer: A,D | Question 2 Answer: A,D,E | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: C |
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