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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Lists: types, capabilities and creation - Completion actions - Custom redirects: capabilities and use cases - Scoring and grading: definition and management - Automation rules: components and use cases - Segmentation rules - Page actions |
| Topic 2: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 3: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 4: Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
| Topic 5: Reporting and Analytics | 8% | - Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics |
| Topic 6: Email Marketing | 20% | - Email capabilities and use cases - Email reporting metrics - Difference between Emails and Email Templates |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. Which two events allow for a prospect's Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)
A) When new prospects are imported into Marketing Cloud Account Engagement via a .csv file.
B) When the Google Analytics connector is enabled within Marketing Cloud Account Engagement, which will associate prospects with third-party campaigns.
C) When a profile is associated with the prospects.
D) When prospects are added to a static list.
2. LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet.
What can a Pardot administrator enable the form in order to reset the form after each new submission?
A) Completion actions
B) Bot protection via a honeypot
C) A URL redirect
D) Kiosk/Data Entry Mg
3. LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?
A) Total Submissions
B) Unique Submissions
C) Conversions
D) Total clicks
4. What are the key technical items required to set up during implementation?
A) CNAME
B) Using Custom Fonts
C) Email Authentication
D) Tracking Code
E) IP Whitelisting
5. Which Pardot feature should be used to track prospect access to a file hosted outside of Pardot?
A) Landing Page
B) Page action
C) Custom redirect
D) Engagement program
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: A,C,D,E | Question # 5 Answer: C |
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