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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A) The majority of NTO's subscriber base is in the United States.
B) Each email consumes five super messages when sending below a certain threshold.
C) A multiplier is applied to each SMS message based on the destination country
D) Mobile Push was enabled by mistake, which consumes Super Messages when not in use.

2. A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A) SQL
B) AMPscript
C) HTML
D) SSJS

3. Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers

A) Failed Sends
B) Create Support Case
C) System Status
D) Help and Training

4. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A) NTO requires SSL certificate configurations for Content Builder and Portfolio images
B) Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
C) Multiple brand logos must be accommodated in an email header
D) A new sender profile needs to be leveraged for sending transactional emails

5. Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

A) Einstein Send Time Optimization
B) Content Builder
C) Audience Builder
D) Einstein Email Recommendations

Solutions: