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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign Design, Flow Orchestration & Content | 30% | - Flow design, orchestration, triggers and messaging - Personalization with Handlebars and dynamic content - Activation templates, landing pages and multi-channel design |
| Analytics & Performance Insights | 8% | - Marketing data visualization and performance insights - Standard dashboards and reporting selection |
| Data Modeling, Identity Resolution & Segmentation | 25% | - Identity Resolution and unified customer profiles - Data 360 Data Model Objects (DMO) and data relationships - Data ingestion, segmentation and audience activation |
| Agentforce & AI Innovation | 11% | - Predictive AI capabilities and use cases - Conversational messaging with Agentforce - Marketing Agents for campaign and audience automation |
| Platform Setup & Governance | 13% | - Business Units, governance model, roles and permissions - Marketing Cloud Next environment provisioning and Data 360 setup - Domain authentication (DKIM, SPF) and IP configuration |
| Consent | 13% | - Consent management concepts and regulatory compliance - Consent data objects and records management - Consent banner configuration and collection methods |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Northern Trail Outfitters (NTO) wants to personalize an email's subject line with a value that is entered at the time of campaign activation, such as 'Exclusive Offer for Hikers'.
Which data source should NTO use for the subject line?
- A. Activation
- B. Content Variable
- C. Data Graph
Correct Answer: B 🗳️
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Northern Trail Outfitters operates with a central corporate marketing team and regional marketing teams in multiple Business Units. The corporate team creates approved email templates in a central enhanced CMS workspace. The regional teams report that they cannot access these corporate templates for their campaigns.
They can only see content created within their own Business Unit's workspace.
What is the cause of this issue?
- A. The regional users must be added as contributors to the enhanced CMS workspace.
- B. The content in an enhanced CMS workspace is related to its Business Unit by default.
- C. The corporate templates have not been published to the enhanced CMS workspace.
Correct Answer: B 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
A Marketing Cloud Next Consultant wants to build a messaging flow that delivers a notification to everyone that has active consent in SMS or Email. The notification must only be sent via one channel using the following logic.
* If the customer is opted in to both channels, the flow must route to their preferred channel.
* If they are opted out of their preferred channel, it must route to the alternative channel.
Which flow element and configuration should the consultant select to handle this routing?
- A. Add an Omni-Channel Routing action.
- B. Add a Decision element with multiple configured outcomes.
- C. Add several nested Decision elements.
Correct Answer: B 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
A company is evaluating which Salesforce features require Marketing Cloud Next Advanced Edition versus the Growth Edition. The implementation team has a list of features they plan to use.
Which feature from their list mandates the use of Advanced Edition?
- A. Creating account identity resolution rulesets
- B. Creating content in the content builder
- C. Creating standard Salesforce reports and dashboards
Correct Answer: A 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
A Marketing Cloud Next Consultant is troubleshooting a flow that sends personalized emails. They want to view engagement metrics of each Send Email Message element within the flow.
How should the consultant accomplish this?
- A. Open the Analytics tab for each flow element.
- B. Review the Flow Interview logs in Setup.
- C. Debug the flow in Flow Builder.
Correct Answer: A 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
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