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DMI PDSM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Paid Search (PPC) | 30% | - Campaign creation, bidding and targeting - Campaign optimization and management - Google Ads & Bing Ads platform - Fundamentals of paid search - Ad copy, extensions and quality score |
| Topic 2: Search Strategy & Planning | 8% | - Budgeting and forecasting - Building integrated search strategies - Future trends and algorithm updates |
| Topic 3: Search Analytics & Measurement | 12% | - KPI tracking and reporting - Google Analytics 4 & Search Console - Conversion analysis and ROI calculation |
| Topic 4: Search Engine Optimization (SEO) | 40% | - Technical SEO and site structure - Keyword research and analysis - Content optimization for search - On-page optimization - Off-page optimization & link building |
| Topic 5: Introduction to Search Marketing | 10% | - Role of SEO and PPC in digital strategy - Search ecosystem and evolution |
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