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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Product Innovation Process | 15% | - Development Process
|
| Product Innovation Strategy | 20% | - Opportunity Identification
|
| Product Design and Development Tools | 15% | - Metrics and Analytics
|
| Market Research | 10% | - Customer Insights
|
| Culture Teams and Leadership | 10% | - Organizational Culture
|
| Product Innovation Management | 20% | - Innovation Leadership
|
| Portfolio Management | 10% | - Portfolio Planning
|
PDMA Product Development Professional (NPDP) Certification Sample Questions:
1. Disadvantages of concept testing include which of the following?
I. Personal taste cannot be measured in a concept test
II. It is very difficult to test new technologies in a concept test
III. Characteristic human behavior can skew results
IV. Concept testing does not work well when the concept solves a problem customers do not recognize they have
A) D. II, III, IV
B) I, II, III
C) C. I, II, IV
D) I, II, III, IV
2. Which ideation tool used in new product development generates a graphical output linking various pieces of information, ideas and thoughts?
A) Mind-mapping
B) Delphi technique
C) Brainwriting
D) Brainstorming
3. In the introduction stage of the product life cycle, which of the following product pricing strategies is most commonly used?
A) Skimming pricing
B) Either A or B
C) Penetration pricing
D) Competitive pricing
4. One of the most commonly referred to success factors, relating to team formation, for product development projects is...
A) Team members who enjoy each other's' company
B) A strong project leader
C) Cross-functional representation
D) Lots of creative team members
5. I. Use a staged and gated NPD system
II. Use dedicated project members
III. Watch for triggers that indicate a succeeding activity can begin before its predecessor is complete IV. Use prototyping to set the pace
A) II, III, IV
B) I, II, IV
C) I, III, IV
D) I, II, III
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: B |
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