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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Intelligence Platform Fundamentals | - Administration and Security
|
| Data Visualization and Dashboards | - Filters and Drill-Downs
|
| Data Integration and Configuration | - Data Mapping
|
| Data Harmonization and Data Model | - Data Classification
|
| Reports and Activation | - Data Export
|
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
Question 1
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?
A. Confirmed Interest & Registered
B. interest
C. Confirmed interest
D. Interest & Registered
Question 2
Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.
As can be seen from the table there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found -a single Exam Topic value is associated with it.
The Client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values as seen in the following example:
Which harmonization feature should an Implementation engineer use to meet the client's requirement?
A. Custom Classification
B. Fusion
C. Transformers
D. Calculated dimensions
E. Parent Chile
Question 3
Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.
As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found - a single Exam Topic value is associated with it.
The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example:
The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two Harmonized Dimensions:
Exam ID
Exam Topic
Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?
A. The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution
B. Only if 5 different Patterns are created, from 5 different fields - the solution will work.
C. The solution will work - the client will be able to view Exam Topic with Email Sends.
D. The above Patterns setup will not work for this use case.
Question 4
What Is a disadvantage of using a Vlookup formula?
A. It allows classifying data only on a basis of mutual entity keys.
B. Can return values only from the same data stream type
C. It cannot be used more than once from the same data stream.
D. Could extend processing time of data streams.
Question 5
An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
The source file that was ingested can be seen below:
The client performed the below standard mapping:
As a final step, the client had created the field 'Color'. As can be seen, it is extracted from the Creative Name (after the '#' sign).
For QA purposes, you have queried a pivot table, with the following fields:
* Media Buy Key
* Media Buy Name
* In View Impressions
The final pivot is presented below:
A. A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)
B. An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.
C. An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.
D. A Harmonized dimension was created via a pattern over the Creative Name.
Solutions:
| Question 1 Answer: D | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: C |
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