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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
B) Build a new core/saved audience based on married women who are interested in high-end fashion brands.
C) You should invest more than 50% of your budget in Los Angeles.
D) Run conversion ads to the website for the new product launch to women.

2. What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.

A) Measure lift in sales using partner-based ROI measurement solutions.
B) Measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
C) People-based multi-touch attribution reporting across all publishers, including Facebook.
D) Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.

3. A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.

A) A core audience + a website audience
B) A lookalike audience + a website audience
C) A lookalike audience + an engagment audience
D) A core audience + a lookalike audience.
E) A core audience + an engagement audience

4. You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.

A) Has a fixed long 45 days attribution window
B) Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
C) Uses the PageView event, so it's available as part of the Facebook pixel base code
D) Can occur multiple times per link click / view
E) Uses the ContentView event, so it's available as part of the Facebook pixel base code

5. A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

A) Merge both audiences and run the campaign only on one audience.
B) Delete Audience #2 and run ads on Audience #1.
C) Change Audience #1 interests to something different that still appeals to apparel.

Solutions: