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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Tracking Script | |
| Managing Database | |
| Understanding Data Model | - Describe Eloqua data objects and their relationship - Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud |
| Using AI Capabilities in Eloqua | |
| Configuring Forms | |
| Implementing Automation | |
| Understanding Eloqua Fundamentals | - Create an email - Create a segment - Generate key reports |
| Configuring Security Settings | - Explain the importance of asset permissions and contact level security - Configure company settings - Create users and customize a security group |
| Integrating CRM | |
| Implementation Overview | - Describe the major milestones and key deliverables of the available implementation offerings - Identify the pre-requisite documents and the key client attendees required for an implementation |
| Configuring Additional Eloqua Services | |
| Configuring Email Configuration and Preference Management | |
| Branding and Deliverability |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Which statement is NOT true about first-party and third-party cookies?
- A. First-party cookies are being blocked by anti-spyware applications, browsers, and default privacy settings.
- B. First-party cookies identify you as a returning user to the site and help personalize your browsing
- C. A third-party cookie is a cookie that has a domain that is different from the domain being visited.
- D. A first-party cookie is a cookie that has a domain that is the same as the domain being visited.
Correct Answer: A 🗳️
Your client would like to hold contacts until they open an email, and then send another follow-up immediately after they open it. If the contacts do not open the email, they would like to wait two weeks and then send them to a different campaign.
How would you advise they configure this in the Campaign Canvas? (Choose the best answer.)
- A. Hold all contracts in a two-week step and then determine which action should occur next with a decision step of "Did contacts open email?".
- B. Send all Contacts to the email step and use Scheduling settings to determine when to send the email.
- C. Add an evaluation period on the decision step of "Did contacts open email?" with an evaluation period of two weeks.
- D. Send contacts to a Program Canvas in order to send a follow-up email and disable the Campaign Canvas.
Correct Answer: B 🗳️
After a Data Import has been created and saved, which two import settings can be modified? (Choose two.)
- A. Schedule
- B. Priority Source
- C. Import Name
- D. Import Purpose
Correct Answer: A,B 🗳️
Under which circumstances would Eloqua consider an email address soft-bounced?
- A. The recipient's inbox is full.
- B. The recipient marked the email as spam.
- C. There were three unsuccessful send attempts in 12 months.
- D. The email address is invalid.
Correct Answer: A 🗳️
Which three Segments are possible to build? (Choose three.)
- A. all contacts that have successfully completed the "Update Contacts" CRM action step in the last day
- B. all contacts that were sent an email in the past 30 days with a Lead Score of either A1 or B1
- C. all contacts who registered for an event in the past 90 days
- D. all contacts from an event from three years ago
- E. all contacts with an invalid email address that are part of the Account for ACME Corporation
Correct Answer: A,C,E 🗳️
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