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Oracle Eloqua CX Marketing 2020 Implementation Essentials is a fundamental exam. Successful completion by candidates will allow them to achieve Oracle Eloqua CX Marketing 2020 Certified Implementation Specialist.
Oracle 1Z0-340-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Eloqua Fundamentals & Architecture | 15% | - Security settings and user management - Platform overview and navigation - System architecture and data model |
| Topic 2: Email & Preference Management | 10% | - Email configuration and personalization - Subscription and preference centers - Unsubscribe management |
| Topic 3: Data Management | 20% | - Contact/account fields and views - Data prioritization and deduplication - Data import, export, and standardization - Standard and custom objects |
| Topic 4: Implementation Overview | 10% | - Key milestones and deliverables - Client documents and required stakeholders - Implementation services and offerings |
| Topic 5: Branding & Deliverability | 10% | - Bounce and complaint management - IP warming and deliverability strategies - Email groups and domain configuration |
| Topic 6: CRM Integration & Additional Services | 10% | - AppCloud and external services - CRM integration setup - Reporting and analytics |
| Topic 7: Tracking & Assets | 10% | - Form creation and configuration - Microsites and landing pages - Tracking script integration - External form integration |
| Topic 8: Automation & Campaigns | 15% | - Campaign Canvas configuration - Automation logic and flow design - Program Builder and Program Canvas - Lead scoring and segmentation |
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