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1Z0-340-20 Official Certification Site Oracle Cloud Learning Resources
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Oracle 1Z0-340-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Automation & Campaigns | 15% | - Lead scoring and segmentation - Automation logic and flow design - Program Builder and Program Canvas - Campaign Canvas configuration |
| Implementation Overview | 10% | - Implementation services and offerings - Client documents and required stakeholders - Key milestones and deliverables |
| Data Management | 20% | - Contact/account fields and views - Data import, export, and standardization - Standard and custom objects - Data prioritization and deduplication |
| Tracking & Assets | 10% | - External form integration - Microsites and landing pages - Form creation and configuration - Tracking script integration |
| CRM Integration & Additional Services | 10% | - Reporting and analytics - CRM integration setup - AppCloud and external services |
| Eloqua Fundamentals & Architecture | 15% | - Platform overview and navigation - System architecture and data model - Security settings and user management |
| Email & Preference Management | 10% | - Unsubscribe management - Subscription and preference centers - Email configuration and personalization |
| Branding & Deliverability | 10% | - Bounce and complaint management - Email groups and domain configuration - IP warming and deliverability strategies |
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