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How much Marketo Certified Expert MCE Exam Cost
The price of the Marketo Certified Expert, MCE exam fee is 225 USD.
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Topics of Marketo Certified Expert, MCE Exam
Candidates must meet the test subjects before starting the preparation. Due to the fact that it will really help them get to the core.
Marketo Certified Professional, the MCE test will include the following topics:
- Principles of the program (30%)
- Targeting and personalization (16%)
- Analysis and reports (16%)
- Main administration (20%)
- Application and operation (18%)
Introduction to Marketo Certified Expert, MCE Exam
Certified Marketo Specialist, MCE Exam supports your deep experience in managing leads, lead habits, targeting, and personalization. To attempt the test after preparing with MCE Dumps, you must have industry experience. In a circumstance that involves an email with symbols, identify the correct and incorrect use of the symbols. Provided an image revealing a folder tree with a schedule and possessions, as well as folders below resources, identifying how tokens are likely to be inherited. Recognize the role of default values in tokens. Identify types of legitimate local tokens (my). Recognize the difference between using segmentation or many smart checklists. Determine the requirements for the use of vibrating materials. Recognize the type of control panel programs available, as well as the elements of each one. Recognize how to use different record customization alternatives, including custom columns, opportunity columns, and smart lists. Identify readily available settings for various reports, including deadlines, subscriptions, and export lines.- In one scenario, identify when to use each of the following types of records: individual effectiveness, individuals by revenue stage, people by status, email performance, email weblink performance, landing page effectiveness, program performance, company website activity, website activity, engagement flow performance, campaign activity, and project email effectiveness. Identify requests to correctly report the success, supply, and return on investment of marketing activities. Identify the events that should mark the guidelines as well as the values to accumulate. Determine the Marketo features that help understand the high quality of potential customers. In a situation where marketing has a BEGINNING QUARTER with sales, recognize the proper traffic action setting. Determine the Marketo attributes that allow sales to understand the behavior of a potential customer. If a score needs to be reset, determine the appropriate value.
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
Marketo MCE日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting & Analytics | 16% | - Attribution models and dashboard interpretation - Standard and custom report types - Program performance and revenue cycle analytics |
| Topic 2: Program Fundamentals & Campaign Execution | 30% | - Engagement programs and nurture streams - Program types, channels, statuses and progression - Smart campaign triggers, filters and flow logic |
| Topic 3: System Administration & Integrations | 18% | - User roles, permissions and workspace settings - Field management and configuration - CRM sync and platform integrations |
| Topic 4: Email, Landing Pages & Personalization | 16% | - Progressive profiling and personalization - Asset creation, templates and tokens - A/B testing and champion/challenger campaigns |
| Topic 5: Lead & Data Management | 20% | - Data quality, deduplication and imports - Database segmentation and smart lists - Lead lifecycle, status transitions and scoring |
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