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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Email Marketing Best Practices | - Email deliverability fundamentals - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) |
| Content Creation and Delivery | - Email Studio and content builder usage - Templates and AMPscript basics - Dynamic content and personalization |
| Subscriber and Data Management | - Data import, segmentation, and contact management - Subscriber lifecycle and data extensions - Subscription management and preferences |
| Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
- A. Google Analytics Audience
- B. Path Optimizer
- C. Einstein Engagement Scoring
Correct Answer: C 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a listof all email addresses and domains that are verified for sending?
- A. From Address Management
- B. Domain SSL Certificates
- C. Send Classifications
Correct Answer: A 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?
- A. Unshare the email.
- B. Cancel send using email.
- C. Withdraw email approval.
Correct Answer: C 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
- A. Mark the data extension as Sendable.
- B. Use Email Address as Subscriber Key.
- C. Mark the field as the Primary Key.
Correct Answer: C 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has a promotionalemail intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
- A. Verification
- B. Wait
- C. Send Email
Correct Answer: A 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
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