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IBM M2090-618 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: IBM Business Analytics Midmarket Portfolio | 35% | - IBM Cognos Insight features and use cases - IBM SPSS for midmarket applications - IBM Cognos Express family overview - Positioning and differentiators |
| Topic 2: Solution Mapping & Competitive Positioning | 20% | - Upsell and expand scenarios - Competitive differentiation - Matching solutions to customer needs |
| Topic 3: Sales Strategy & Value Proposition | 25% | - Articulating business value and ROI - Overcoming common objections - Identifying qualified opportunities - Pricing, packaging and financing options |
| Topic 4: Midmarket Business Analytics Landscape & Trends | 20% | - Market trends and business drivers - Key customer pain points in midmarket - Value of analytics for midmarket organizations |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. What would you look for as an indication that an opportunity is ready to close?
A) The customer is BANT qualified
B) The customer indicates the solution being offered balances functionality with affordability
C) The customer has revealed their business pains
D) The customer has a compelling reason to act
2. Which one of the following is a key pain point that an IT Manager in the Midmarket is most likely to mention?
A) I only have a small team and have difficulty servicing all the requests for ERP reports from the business users.
B) I have trouble managing my company's compliance, risk, disclosure and regulatory reporting requirements
C) My team struggles to analyze financial data from profit and loss accounts, cash flow information and balance sheets.
D) I need to better identify opportunities, allocate marketing budget and track marketing campaigns.
3. An existing IBM Midmarket customer wants to create reports consisting of existing data along with supporting text that adds context to the data. What capability would help them?
A) IBM Cognos Express
B) IBM Cognos Controller Express
C) IBM SPSS Modeler Premium
D) IBM Cognos Disclosure Management Express
4. An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?
A) Entitlements for additional IBM Cognos Express users
B) A trade up to entitlements of IBM Cognos TM1 and or IBM Cognos Business Intelligence
C) Entitlements for IBM Cognos Disclosure Management Express
D) Entitlements for IBM Cognos Insight
5. How many IBM sales stages are there?
A) There are 6 (six) stages but in GPP they are considered to be 3 (three) stages
B) There are 9 (nine) stages but in GPP they are considered to be 4 (four) stages
C) There are 11 (eleven) stages but in GPP they are considered to be 5 (five) stages
D) There are 11 (eleven) stages but in GPP they are considered to be 6 (six) stages
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: D |
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