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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. "A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

A) The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
B) The user who performed the import is not the assigned user listed on the remaining prospects.
C) The Country field has validation enabled and the updated field values did not match existing values.
D) The remaining prospects are in the Recycle Bin and the user did not select to undelete them.

2. LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A) Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
B) Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
C) Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
D) Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.

3. Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A) Account
B) Order
C) Opportunity
D) Case

4. There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A) Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
B) Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.
C) Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D) Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

5. LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A) By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
B) By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
C) By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
D) By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

Solutions: