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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Integration: Interact Connect | - Describe Data Gateway setup - Manage data synchronization - Configure Interact Connect integration |
| Topic 2: Campaigns and Forms | - Build and manage web/mobile forms - Create and deploy marketing campaigns - Configure conversion and tracking |
| Topic 3: Account Administration | - Manage user roles and permissions - Configure security and compliance settings - Monitor account usage and health |
| Topic 4: Programs | - Design multi-step automation programs - Configure triggers, rules, and actions - Monitor and optimize program performance |
| Topic 5: Responsys Personalization Language (RPL) | - Implement dynamic content - Debug RPL syntax and logic - Write basic RPL expressions |
| Topic 6: Responsys Data Model | - Create filters, segment groups, seed groups - Describe Responsys data model - Manage contact lists, supplemental tables, profile extension tables |
| Topic 7: Initial Configuration & Deliverability | - Manage bounce processing, spam feedback loops - Set global account and deliverability settings - Configure domain branding and delegation - Perform IP warm-up and ramp-up |
| Topic 8: Creating and Managing Content | - Use assets and templates - Implement personalization with RPL - Build responsive email and mobile content |
| Topic 9: Reporting and Analytics | - Access standard reports and dashboards - Create custom reports - Analyze campaign performance metrics |
| Topic 10: Multi-Channel Campaigns | - Manage cross-channel consistency - Set up email, SMS, and push campaigns - Configure subscription management |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?
A) Measure = Responders, Event Date = 3 days
B) Measure = Unique Conversions, Event Date = 3 days
C) Measure = Responders, Interval = 3 days
D) Measure = Total Clicks, Interval = 3days
E) Measure = Single Clicks, Sent Date = 3 days
2. You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?
A) Data Switch
B) Conditional Branchlet
C) Entry Tracking Variable
D) Stage Gate
E) Timer Event
3. You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?
A) ORA Variable
B) Entry Tracking Variable
C) Custom SQL Variable
D) Get Data Variable
E) Temporary Value Variable
4. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?
A) You should have created a corresponding filter for each rule set to be used to identify the segment group.
B) You don't have the segment group feature enabled in the Account Administration settings.
C) You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.
D) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.
5. You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
A) You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
B) You need to create a new user specifically for Responsys from within the Salesforce.com application.
C) You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
D) Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: D |
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